Category: Definition

The Importance of Twago Score

What is the Twago score?

Twago score is an excellent tool for obtaining a general image of the supplier. On a scale of 0-10 (being 10 the best), the Twago score comes from a combination and interaction of different variables grouped into three categories: profile, reputation and activity. This system works in a way that each variable influences the other, so the valuation of the supplier changes constantly according to the quality of the activity present in the platform. It’s a quick way to get an overview without analyzing the rest of the profile in depth.

Why is it important for freelance?

All kinds of relationships are based on trust, and the relationship between clients and freelance in Twago does not differ. The part of the freelance in this relationship is the duty to optimize your profile as much as possible, remember that a high Twago score is your best quality certificate. Another benefit of having a good Twago score is the facility to be located, basically you will be the first of the list on our website, as the default order of users is from higher to lower Twago score. The final conclusion can be summed up in that a greater Twago score is more likely to get interesting projects.

Why is it important to the customer?

The greatest concern of every client is uncertainty; Uncertainty to poorly done work, uncertainty to problems in communicating with the provider or uncertainty to mistrust between the two parties. Who has not distrusted or doubted on occasion of a user with an incomplete profile or a low rating? That is why the Twago score is so important to the clients, since it facilitates and simplifies the search process of the ideal freelancer and gives them all the confidence that an incomplete profile does not give them.

How can I improve my Twago score? 7 tips to do it

  1. Use a professional photo but at the same time always give your personal touch.
  2. Never use an alias, always use your real name. People want to meet the person behind the profile and trust her: she thinks they’re going to take care of a project and they’re going to pay you for it.
  3. Never stop adding skills to your catalog, as it increases your twago score and denotes a full dedication to the platform.
  4. Make your profile as visual as possible, use all kinds of tools and be creative to make your profile stand out on the rest.
  5. Try to get recommendations and evaluations, there is nothing like seeing a client, from an impartial perspective, speaking well of your work.
  6. Add to your portfolio only your best jobs, we all have better and worse jobs, make a selection and choose the best of your career. You don’t need customers to see your most mediocre jobs.
  7. See your profile as a straight line, never as a closed circle, as with life itself you have to go updating your profile as time goes on. Always keep in mind that your profile is never completely finished.

We leave the public profile of Twago of our freelance Javier Gonzalez, no doubt a perfect example of how your profile should be:

Improving a Website for SMEs

Small and medium enterprises (SMEs) embarked on the digital adventure by entering their email address to their business cards. Then came the great challenge of having the first website. Many skeptics asked if it was really necessary to make online mark. Only a few years later is the question that has ceased to be made and more and more companies prefer to be easily found in Google than in the paper guides of your city.

SMEs make up 99.88 percent of the business fabric in Spain and generate 63 percent of employment according to the Central Business directory (DIRCE). Now they want to have a Web page that allows them to sell directly their products or services, what is known as e-commerce. Therefore, having a web that meets these demands and at the same time is simple and easy to find is key to position in the sector.

Here are some tips for your company to exist in the network optimally:
1. Your website doesn’t have to have it all

Before you start, ask yourself: what do you want to sell, what do you want to show, what do you need and how far can you go? For example, do not insist on having a website in English if you do not want to sell abroad.

2. Choose the content manager that suits your needs

CMS in PHP as WordPress or Joomla have a lot of plugins that greatly facilitate the creation of a site SEO friendly. If you are looking for an e-commerce, you can use PrestaShop, which like WordPress is in PHP and free.

3. Usability and mobility

If the company has physical headquarters, you must bet a lot for the local positioning, especially for tablet and mobile. Not all your future customers will access your page from the same browser, or from the same operating system. The use of smartphones and tablets allows your customers to take a quick look at your website from any site. But if an image is too big on your electronic device or, it doesn’t look good, it will leave your page fast.

4. The brief if good, twice good

Make a clear, straightforward and straightforward website. The average visiting time a person spends viewing a Web page is less than a minute, and most have enough 10-30 seconds. If you consider this, you will know what you mean about your company.
5. A picture is worth a thousand words

Make sure you have a variety of good pictures about your company. Especially if you are going to use an e-commerce platform you will need photographs of each one of your products that you are going to sell.

6. “To be or not to be” on social networks

Create a Google + Local page and try to position yourself by keyword + City + neighborhood is a good alternative to compete against more powerful sites. But consider if your product really needs to have a presence on Facebook, Twitter, Pinterest or Instagram, and if you have the time to update online properly. Think that customers will contact you through the networks whenever they have doubts and leave public comments (sometimes negative) about their experiences.

7. Don’t make love but war Yes

We’re talking guerrilla marketing. If you have few resources to invest in online advertising, take advantage of the free internet to leave good comments and advice in forums related to your industry, add your company on pages like Trip Advisor, or answer users doubts in Yahoo Respuestas. Don’t ever be spam and have ingenuity and creativity.

8. Avoid unnecessary orders

We are in a more and more global market. But think if you can really reach this globality from your people. Customers are multichannel, but SMEs are not always. It makes clear on the web if you can distribute to another region your products and avoid complaints from customers.

With these tips you can already get an idea of what you really need and start looking for experts. Only one more data, the digitization of Spanish SMEs could generate from 2 to 4 million of jobs, according to the Institute of the Digital Economy of ESIC (ICEMD). So the sooner you start the online adaptation, the sooner you get good results.

Definition of Prima Facie

Prima facie is a Latin locution that is usually used in the field of law and can be translated as “at first sight”. It is used to name what is observed or recognized when passing and in a light way, without a thorough analysis.

This means that the criterion formed prima facie is not definitive or conclusive, since a reflection or a deeper look can modify it. What the expression implies, therefore, is a kind of warning or clarification about a concept.

Suppose a researcher should determine what happened to a woman who has been missing for several days. Following some clues, he arrives at a house and, when he enters, he doesn’t find the woman, but he does notice that there are some objects that belong to him. Therefore, in a first contact with the journalists waiting at the door, it says: “We have not found the woman but, prima facie, I can say that she was in this House.”

Similarly, the Doctor of a football team can point out, after reviewing a player who was replaced by an ailment, that the athlete, prima facie, has a strong contracture, although it will be relevant studies that confirm or refute that first Diagnosis.

In the context of a judicial action, the locution prima facie refers to the initial appearance of a certain situation or a right, without that first conception implies prejudging the matter in question.

As with many Latin-origin phrases, in everyday speech several errors are committed when using prima facie. Firstly, with regard to its pronunciation in Spanish, it is common to hear “prima-fache” or “Prima Fasie”, although both are incorrect, because taking into account the rules we know of Classical Latin, the “C” should be pronounced as a “k”; In other words, the right way to pronounce this expression is “prima fakie”.

The second, even more common, error is the prepending of the preposition “a”, something that also with “Grosso modo”, for example. The use of this preposition is unnecessary, since Latin includes in the desinesis of its adjectives and nouns a value of circumstance in a way that contributes the corresponding meaning; Let’s not forget that it is a language of cases or inflected, so that its words can be modified to acquire various nuances, and do not always require the combination with other terms.

That said, it is important to emphasize that we should never say “a prima facie, the problem seems easy to resolve”, but “prima facie, the problem…”. Unfortunately, the misuse of foreign terms and expressions is more common than the opposite case, and this occurs not only in our language, but in all parts of the world. Similarly, just as Spanish speakers can confuse the pronunciation of a Latin word with the poor notions we usually have of Italian, English and Japanese produce much worse sounds.

Why support us in other languages to express concepts and ideas that exist in ours? Some people believe that in that way they will be able to hold a certain intellectual level; Others have more noble motives, such as the idea that only with such resources is it possible to communicate in a rich and complex way.

Spanish is a very rich language and incalculable complexity; If we all striving to study it thoroughly, we would be able to avoid the use of any foreign locution, something that would avoid the humiliation of incurring errors as mentioned above and would give us the satisfaction of communicating in a correct way And of course.