A good blog is essential to the success of your company.
Surely you thought that writing the first post on your company’s blog was going to be sucked, especially compared to everything you had to do to become an entrepreneur. So putting together a few funny words a couple of times a week, reporting on what you’re doing, will be an easy way to implicate your potential customers, right? Well, that’s exactly where you’re wrong. For some time, blogs and the communities that visit them have become decisive in the success or failure of many startups. Those who do not speak with their community end up walking in the wake of those who listen to their clients and interact with them, writing in detail on the topics that interest them, paying special attention to key words and the way in which Google Position websites.
So unfortunately for you (but fortunately for your readers), the art of writing a good blog post has evolved tremendously in recent years, with readers who expect much more from you than a written publication without thinking and without a bit of My dear. If you are not able to write so that it is noticed that you know the subject perfectly and you are willing to say something interesting, you better go forgetting to have a conversation with your community. Your readers want information, they hope that what you write implies, that you tell them what the next step will be. In this post I will explain the minimum you need to do to find your base of potential customers, so that your readers continue to reading and also to continue to suggesting to other readers and friends.
1. What is the goal of the publications in your blog?
If you want to highlight the other companies that do the same as you, you should think about what you can offer your readers for free in each and every one of your publications. The key here is to provide reliable information in an easily digestible way. Passionate as a leader in your area, an authority on a particular subject. This way, readers will trust what you say and learn things through your blog. Offers answers to the questions your potential customers make to Google. Do not just write news about the company or focus solely on selling your products, find out what your customers want to know and give them the answer. Your reputation as an authority in your field will have much more impact when it comes to selling your product than if you dedicate yourself to “selling” your products in boring publications that no one reads. If you give your readers the answers they are looking for you will end up seeing you as the person to listen in your field and the company to go to in the market you are heading.
2. What extras or added value can you include in your publications?
Once you have written your post about any topic you are an expert on, think about what else you can offer to your potential customers. If for example you have written a list of the top ten recipes with gluten-free ingredients, you can offer that list as a PDF, so that your customers can take a look again whenever they want or can print it easily. Another idea could be to make a video in which you cook one of these recipes so that your followers can see how it is done and learn to do it themselves. The benefit of this type of content is twofold: Your readers feel valued because you offer them a lot of information at no cost, while you, as an entrepreneur, can benefit from it by making these downloadable materials or videos only Accessible if the reader gives your email address. In this way, you can get emails from potential customers (addresses given in good will) that you can use for specific campaigns, to do market research or for special offers.
3. Think about how you will format your publications
When it comes to writing a post, a long publication usually works better than a short one. Google tends to position it higher, readers often think that read something written by someone who dominates the topic, and as a business, your company accumulates a lot of content that can be read by Google and thus be discovered by more customers. You can also think of putting together several posts and creating a downloadable eBook for your followers (in exchange for their email address, of course). Always keep in mind these points every time you write a post for your blog:
- Extension (a minimum of 2,000 words if you want to be considered a credible source)
- Bold words or highlighted in some way (so your central opinions are quickly captured)
- Short phrases (To make text easily digestible)
- Sandwiched images in the text (there is more chance that your content is shared on social networks)
- Featured quotes and suitable for sharing on Twitter (encourages interaction)
4. What is your call to action?
Finally, but just as important, it is crucial that you remember that every post in your blog should include a call to action or CTA. It is basically the action you would like your readers to perform at the end of reading your post. Your readers expect this from you, they want to know what the next step is to take, so it’s important to tell them what you want them to do. The content of your CTA depends on you and what you want. It can be a video that the reader can download or view. It can be a link to one of your products. It can be a link to another blog related to yours and that your readers may consider interesting. It can be something as simple as a question that looks for a discussion on the topic discussed in the comments. Whatever it is, you have to make sure every post contains a call to action. The readers are waiting for you and you’re interested in giving them one.