Google Premium The Most Current Content with its New Algorithm

For some months Google has launched the new algorithm called Fred. The latest in a series of updates (Panda, Penguin, Hummingbird, Mobilegeddon just to name a few) that have always had an important impact on the SEO strategies to be taken not to run into penalties.

New modifications to Google’s algorithm have arrived. The Internet giant has definitely put the spotlight on the most current results. If before looking for ‘ Olympics ‘ the first links that appeared could be on the history of the Olympic Games or on the last celebrated, Beijing 2008, now appears all the information about the next event: London 2012.

Google has changed its algorithm again. This time it is about giving priority to the most current content. The search engine will now offer its results taking into account the user’s preference for fresh information.

According to Google’s blog, this change of algorithm will affect 35% of searches, which gives an idea of the importance of these novelties. The concept that the company wants to convey with these modifications is the relevance of the current results.

The new Google algorithm will track the Web checking which topics are the most moving at any time, offering the most appropriate results in each case. This is possible thanks to the technology called Caffeine, which the search engine implanted more than a year ago.

If we take as an example the search ‘Olympics’ (in English, because for terms in other languages, as in Spanish, the search engine does not have optimized the change), we see that first appear the results for London 2012, being above the entire pages official.

 

Because Google has not yet optimized this option in all languages we can try to search in Google.es with the term ‘ Olympics ‘ (this time yes, in Castilian). Change is radical. In the first places appear two entries of Wikipedia, a result on the history of the Olympic Games and information on Beijing 2008. None of the links on the first page of the search engine is about London 2012.

What has changed

A few months later we can draw a balance of the main characteristics of this new algorithm and give some guidelines to promote behaviors, in terms of content, appreciated by Google. Let’s see some.

Check your site data

First thing to do: Use your Google Analytic account and check if in the last period your site has had a decline in sudden and rationally inexplicable visits. If you noticed after the month of March a sudden drop in visits is likely that the structure of your site and the content did not like Fred. Therefore you must intervene to remedy it.

Content in the center!

Fred’s goal is to make sure that the content offered is more and more useful to the user and that they give quality information. One of the cases of sites most affected by Fred were mainly blogs that focus little on their content and have within them an excessive part of advertising.

What does this mean? Remove all that is too invasive in the User experience. For example: Useless download buttons that block the reading, video adv that start when the user happens on the page, banners of subscription to the newsletter too persistent. In short, everything that disturbs a normal and pleasant navigation.

Conclusions about Google Fred

So with these little tricks it will be easier to survive Fred. Google makes updates to its algorithm almost every day, some changes, as in our case, have major impacts. Not afraid because Google does not want to penalize our sites but offers directives to make increasingly user-friendly navigation on our sites. If your site has a few visits or themes has been penalized, you can certainly remedy focusing:

  • on quality content;
  • eliminating technical problems that impact on SEO;
  • decreasing the advertising-junk;
  • improving the UX;

Don’t know how to do it? Do you want to start again and need an analysis of your site? Contact us we will be happy to analyze your site for free and offer a quotation on how to make it more upkeep!

Definition of Prima Facie

Prima facie is a Latin locution that is usually used in the field of law and can be translated as “at first sight”. It is used to name what is observed or recognized when passing and in a light way, without a thorough analysis.

This means that the criterion formed prima facie is not definitive or conclusive, since a reflection or a deeper look can modify it. What the expression implies, therefore, is a kind of warning or clarification about a concept.

Suppose a researcher should determine what happened to a woman who has been missing for several days. Following some clues, he arrives at a house and, when he enters, he doesn’t find the woman, but he does notice that there are some objects that belong to him. Therefore, in a first contact with the journalists waiting at the door, it says: “We have not found the woman but, prima facie, I can say that she was in this House.”

Similarly, the Doctor of a football team can point out, after reviewing a player who was replaced by an ailment, that the athlete, prima facie, has a strong contracture, although it will be relevant studies that confirm or refute that first Diagnosis.

In the context of a judicial action, the locution prima facie refers to the initial appearance of a certain situation or a right, without that first conception implies prejudging the matter in question.

As with many Latin-origin phrases, in everyday speech several errors are committed when using prima facie. Firstly, with regard to its pronunciation in Spanish, it is common to hear “prima-fache” or “Prima Fasie”, although both are incorrect, because taking into account the rules we know of Classical Latin, the “C” should be pronounced as a “k”; In other words, the right way to pronounce this expression is “prima fakie”.

The second, even more common, error is the prepending of the preposition “a”, something that also with “Grosso modo”, for example. The use of this preposition is unnecessary, since Latin includes in the desinesis of its adjectives and nouns a value of circumstance in a way that contributes the corresponding meaning; Let’s not forget that it is a language of cases or inflected, so that its words can be modified to acquire various nuances, and do not always require the combination with other terms.

That said, it is important to emphasize that we should never say “a prima facie, the problem seems easy to resolve”, but “prima facie, the problem…”. Unfortunately, the misuse of foreign terms and expressions is more common than the opposite case, and this occurs not only in our language, but in all parts of the world. Similarly, just as Spanish speakers can confuse the pronunciation of a Latin word with the poor notions we usually have of Italian, English and Japanese produce much worse sounds.

Why support us in other languages to express concepts and ideas that exist in ours? Some people believe that in that way they will be able to hold a certain intellectual level; Others have more noble motives, such as the idea that only with such resources is it possible to communicate in a rich and complex way.

Spanish is a very rich language and incalculable complexity; If we all striving to study it thoroughly, we would be able to avoid the use of any foreign locution, something that would avoid the humiliation of incurring errors as mentioned above and would give us the satisfaction of communicating in a correct way And of course.

Audiovisual Content Still Premium on Media, The Experts Assure

The quality of the content will remain the key to the future of the audiovisual sector beyond the new forms of distribution, according to experts gathered today in the last day of the annual conference of the National Association of television Programme Executives ( NATPE) in Miami (USA).

“The content is what makes this conference and this sector grow. Whether with traditional television or digitally, the important thing is the content “said JP Bommel, president of NATPE.

With the will to “be a step ahead of what happens in the industry “, the digital sector has been one of the axes of the 55 edition of NATPE, where companies OTT (free transmission over the Internet) have cohabited with the traditional teleoperator, that , in the judgment of JP Bommel, “They are here to stay “.

“You’re not going home to see technology, but to see stories. People want more products and more programs, but above all they are good “he highlighted.

In the same line, Klaudia Bermudez-Key, general manager of NBCUniversal International networks Latam., insisted that “No matter what platform, what people are looking for is content quality “.

Thus, in this edition of Natpe, which has brought together in Miami the leaders of the television industry and to buyers and sellers of audiovisual contents from all over the world, the work of the executives and experts of the sector consisted in the search for “New formats of Entertainment “.

Much of them focuses on young audiences, on which the consultancy FTI noted that increasingly opt for the consumption of video through mobile phones.

A clear example of this is Brazil, where this consumption has tripled since 2012, while reducing the use of television from 40% to 28%.

Despite these changes in the platforms, the industry maintains the good time and Natpe managed to capture 150 new international buyers, a “significant growth from Europe “, which seeks to open to American markets.

As an example, the person in charge highlighted the great Spanish representation at the fair, as well as the opportunity for the Latin market to have all the co-productions that have been signed during the fair.

Also, during NATPE 2018 numerous channels and television projects have been presented with the United States and Latin America as clients, as is the case of “Atrescine “, of the Spanish corporation Atresmedia, or “Kanal D Drama “, a new payment channel with Turkish productions in Spanish, which will be available in both areas.

“Turkey’s content is fascinating. It has reached many agreements with Turkish companies this week “, explained JP Bommel in reference to the growing success in Latin America of soap operas of that country.

The Latin division of the cable TV channel HBO took advantage of NATPE to announce an international distribution operation that includes its most recognized series in the region, such as “Mr. Avila “, “The Bronze Garden ” or “magnificent 70 “.

Precisely the president of distribution of HBO Latin America, Francisco Smith, was one of the participants today in a conference on cable television in Latin America, as well as the audiovisual consumption of the public of the Generation Milénica.

Smith emphasized the improvement over five years ago in the development of new technologies in Latin America, although he said that the economic situation in some countries does not allow to expand the consumption of video through digital platforms.

The president of A Networks Latin America, Eduardo Ruiz, coincided with Smith, noting that the different situations in the countries of the region make him think that the consumption of video will be kept on television, with 82% of the current consumption through this medium.

“Pay television is growing in Latin America, even with the intrusion of platforms like Netflix. Although it is very different from one country to another “said Ruiz, who assured that future elections in Brazil, Colombia and Mexico can have an” impact “in this situation, if new regulations are approved.

In addition, the Director general of NBCUniversal International networks Latam. He highlighted the need for more investment in Latin America, since “They are far from those in the United States,” although it coincided in defining the Latin audiovisual scenario as “positive “.