Two Hours of Physical Activity Per Week Lengthen Your Life

Only two hours a week of physical activity do so much good to earn six years of life. The benefits of the movement could all be summarized with the results of the new study of the Bispebjerg Hospital in Copenhagen: The motion can reduce the mortality risk by 44%. In short, more and more the mantra is: move. Because it is good for your health, and also for your mood.

The World Health Organization (WHO) updated a few weeks ago the strategy for Physical Activity 2016 – 2025. With the aim of reducing the insufficient physical activity by 10% by 2025. Inactivity is considered to be the fourth most important risk factor for mortality at the global level, with a negative impact on public health higher than you might think. The Italians, then, according to Eurobarometer, are among the most sedentary in Europe: 60% admits not to practice sports or physical activity, against a European average of 42%. But how much movement is needed to stay healthy?

In the meantime it is necessary to make sure that physical activity is not synonymous with sport. Moving to do chores, a walk, dancing, gardening or DIY is moderate physical activity. Another thing is to practice a sport, and not necessarily on a competitive level. According to the Who you have to make motorcycles for at least 150 minutes per week: 30 minutes of walking a day for five days a week and the goal is easily achieved. More, one hour per day of moderate to intense movement for children and teens: 60 Minutes that can also be dedicated to the game.

I mean, just a little. And the benefits are at 360 degrees: a study in the Journal of American geriatrics shows that the movement is also good for the brain and cognitive decay in the over 50: «In This follow-up study we noticed that the improvement of cognitive function was linked To increased muscular strength. The more people became stronger, the greater the benefit they gained at the brain level, ‘ says Yorgi Mavros, a researcher at the University of Sydney.

Moreover, moderate physical activity is also essential for the elderly. «Not only to prevent cardiovascular disease – comments Charles May, cardiologist and scientific director of the Italian Society of Functional Medicine (SIMF Medici) – but also to obtain benefits for memory and cognitive skills. Both aerobic activity and strength are important in adults and young people. By combining the two types of exercise, additional health benefits can be obtained, including reducing the incidence of certain cancers (colon and breast) and preventing osteoporosis. ‘

Above all, and at all ages, the greatest benefit of physical activity is on metabolism, as the researchers of the Department of Biomedical Sciences for Health at the University of Milan have just discovered, in collaboration with the San Donato Hospital, The San Raffaele Hospital and the Milan Orthopedic Institute. In This study published in the Journal of Diabetes Research, it was observed that during the exercise skeletal muscle produces a molecule called irisin, responsible for the positive effects of physical activity on the metabolism of the organism. The greatest benefits would be on insulin sensitivity and resistance: ‘ Our study – The researchers explain – suggests a correlation between sport performance, insulin sensitivity and irisin levels. That can therefore be a potential mediator of the beneficial effects of physical exercise on the metabolic profile. ‘

Doing physical activity also protects you from infection. According to a study by the Danish University of Aalborg, who carried out very mild or moderate activity had a reduced risk of 10% to develop bacterial infections. Even a “simple” walk has important benefits. According to Giuseppe Capua, director of Medicine and rheumatology of the Sport of St. Camillus in Rome, the walk is a physical exercise that everyone can do. Twenty or thirty minutes more or less fast are an important physical activity, especially for those who cannot devote themselves to a sport». The walk is then just as effective as running in reducing the risk of heart disease, according to the American Heart Association: Just half an hour to get the same benefits as 15 minutes of jogging.

Of the same notice are the researchers at the University of Queensland in Australia. According to their study, published in Scientific reports, only a few minutes passed walking in a natural environment, like a park, to improve mental and physical health and reduce blood pressure.

But there are also those who go further. Physical activity would be able to reduce the risk of thirteen types of cancer from 10 to 42 percent. They wrote it in a study published on Jama scientists from the University of North Carolina at Chapel Hill gillings School of Public Health. And it’s certainly good news.

3 Best Tips To be a Great Content Writer

There is a lot of confusion about the skills needed to write content. As we all know how to read and write, theoretically we could all be writers… right? The answer is no, no matter what they say. But this seems hard to believe for some. The difference between an autonomous content writer and, for example, a freelance web developer is that everyone is convinced that they are qualified for the first. But I Got news: it’s not true.

Writing content is a trade that is learned, perfected and developed over time. Good editors spend much of their time researching and get-tinging with their customers ‘ products, and creating a work portfolio that contains diverse styles and voices.

Without even mentioning Google’s changing demands – where to be aware of what content is optimized and which ones are recognized and prioritized is a job in itself (full-time!) – let’s just write content for a hearing Determined with a voice to address them is not easy at all. If it was, they wouldn’t pay you to do it.

At the end of this article I will discuss three topics that you need to know perfectly if you are a content writer. And you have to handle them well always if you want your readers to remain interested, while you stay true to your client’s message. Also comment at the end of the post and tell me your favorite suggestions.

The value of online content

As the internet becomes more and more important in our lives, good content becomes more and more valuable. Having quality content on a startup’s page or app can make the difference between your success and your failure. The value of content marketing (that is, how to attract and maintain customers through the creation of quality and relevant content) is increasingly recognized globally as a legitimate alternative to pay advertising – even more valid in the long run.

The contents of a website are the voice of a brand, and that voice transmits to potential customers their messages and values. It is essential that those who write these contents have deep knowledge of the subject matter, and of the audience to whom it is presented and their needs.

In essence, the content writer has to be able to think like the audience and the company at the same time, creating a bridge between them to strengthen the value of the brand while strengthening its prestige as an authority in the field.

What should you consider then to start your career as a freelance content writer?
1. Find the tone

If you are applying for freelance work as a content writer for a company’s page, blog or newsletter, it is essential that you report. In what tone is your potential employer communicating with your customers? Is it an informative, friendly text, or both? Is it interesting, do you enjoy reading it, or is it something that needs improvement – which you could contribute?

It’s a delicate subject. If you write something funny for a website that usually communicates in a very serious tone, you will not get the job. But if you rewrite it in a more captivating way, you could get it.

It is very important for your potential employer to find the right voice. They need someone who can start working right away, and they can’t waste time explaining to the newcomer what the company’s style is.

But that you can easily find out before you offer for the job, and if you manage to maintain its tone, also improving the style and fluency will show that you are able to do the job.

2. Focus on fluency and not on the amount

Even if you have studied literature for years and spent your youth dreaming of succeeding as a police novelist, when you write content for websites is so important that you pay attention to the readability of the text as the message itself. So forget the lyrical narrative with incessant text fragments.

Pay attention to the format your customer normally uses. Do you have long paragraphs, no pictures, no page breaks? Your job is not only to make the material appealing, but also to be easy to read.

Use short paragraphs, about three lines, and mark the important parts with bold or italics. Use vignettes, subtitles and step-by-step instructions. This will help you keep the reader on the page, and it will also make Google categorize your site more easily.

No one is interested in reading passages lengthy text on a Web page, no matter how well written they are. Your readers will never get to the hilarious joke on the third page if the way there is not visually pleasing.

A lot of people read above, just looking for the part that interests them. Make it easy! Guide them in the correct format and use titles and subtitles (which will also help you with Google). Readers like to know what’s going to happen, so clarify from the beginning what the article is about and what they can get if they read it.

Additional tip: If the company you want to work with has an excellent format, copy the same style in the text you use as an example of your work. This way the customer can imagine your content in the company even before you start.

3. Don’t forget the action call buttons

The active content is much more valuable to the reader and the company than the passive content. Believe it or not, people like to be told what to do, whether it’s a step-by-step guide to getting ready for a job interview or a button that takes them straight to the shopping cart. Remember, readers like to go into action.

For some reason you are writing that article… what is it? Do you want readers to buy something, be more active on the site, recommend it to your friends? Guide them in the right direction with action call buttons, which makes it easy for you to do not only what you want them to do, but what they want.

For example, your readers have barely finished reading the 3 tips to become a great content writer. They are motivated and want to know what the next step is. Tell them. And do it also at the beginning of the post, so if you do not want to read the whole article can go directly to the end and click that link.

If you are writing a blog post for a company includes a big button, which when pressed take them directly to Landing page of the product. If your intention is for the reader to participate, start a controversial conversation topic in the comments section.

What experiences have you had working as a freelance content writer? What advice can you give to readers who are trying to get their next customer? Let’s start the debate in the comments section.

The Importance of Twago Score

What is the Twago score?

Twago score is an excellent tool for obtaining a general image of the supplier. On a scale of 0-10 (being 10 the best), the Twago score comes from a combination and interaction of different variables grouped into three categories: profile, reputation and activity. This system works in a way that each variable influences the other, so the valuation of the supplier changes constantly according to the quality of the activity present in the platform. It’s a quick way to get an overview without analyzing the rest of the profile in depth.

Why is it important for freelance?

All kinds of relationships are based on trust, and the relationship between clients and freelance in Twago does not differ. The part of the freelance in this relationship is the duty to optimize your profile as much as possible, remember that a high Twago score is your best quality certificate. Another benefit of having a good Twago score is the facility to be located, basically you will be the first of the list on our website, as the default order of users is from higher to lower Twago score. The final conclusion can be summed up in that a greater Twago score is more likely to get interesting projects.

Why is it important to the customer?

The greatest concern of every client is uncertainty; Uncertainty to poorly done work, uncertainty to problems in communicating with the provider or uncertainty to mistrust between the two parties. Who has not distrusted or doubted on occasion of a user with an incomplete profile or a low rating? That is why the Twago score is so important to the clients, since it facilitates and simplifies the search process of the ideal freelancer and gives them all the confidence that an incomplete profile does not give them.

How can I improve my Twago score? 7 tips to do it

  1. Use a professional photo but at the same time always give your personal touch.
  2. Never use an alias, always use your real name. People want to meet the person behind the profile and trust her: she thinks they’re going to take care of a project and they’re going to pay you for it.
  3. Never stop adding skills to your catalog, as it increases your twago score and denotes a full dedication to the platform.
  4. Make your profile as visual as possible, use all kinds of tools and be creative to make your profile stand out on the rest.
  5. Try to get recommendations and evaluations, there is nothing like seeing a client, from an impartial perspective, speaking well of your work.
  6. Add to your portfolio only your best jobs, we all have better and worse jobs, make a selection and choose the best of your career. You don’t need customers to see your most mediocre jobs.
  7. See your profile as a straight line, never as a closed circle, as with life itself you have to go updating your profile as time goes on. Always keep in mind that your profile is never completely finished.

We leave the public profile of Twago of our freelance Javier Gonzalez, no doubt a perfect example of how your profile should be:

How to Write the First Blog Post in Your Company

A good blog is essential to the success of your company.

Surely you thought that writing the first post on your company’s blog was going to be sucked, especially compared to everything you had to do to become an entrepreneur. So putting together a few funny words a couple of times a week, reporting on what you’re doing, will be an easy way to implicate your potential customers, right? Well, that’s exactly where you’re wrong. For some time, blogs and the communities that visit them have become decisive in the success or failure of many startups. Those who do not speak with their community end up walking in the wake of those who listen to their clients and interact with them, writing in detail on the topics that interest them, paying special attention to key words and the way in which Google Position websites.

So unfortunately for you (but fortunately for your readers), the art of writing a good blog post has evolved tremendously in recent years, with readers who expect much more from you than a written publication without thinking and without a bit of My dear. If you are not able to write so that it is noticed that you know the subject perfectly and you are willing to say something interesting, you better go forgetting to have a conversation with your community. Your readers want information, they hope that what you write implies, that you tell them what the next step will be. In this post I will explain the minimum you need to do to find your base of potential customers, so that your readers continue to reading and also to continue to suggesting to other readers and friends.

1. What is the goal of the publications in your blog?

If you want to highlight the other companies that do the same as you, you should think about what you can offer your readers for free in each and every one of your publications. The key here is to provide reliable information in an easily digestible way. Passionate as a leader in your area, an authority on a particular subject. This way, readers will trust what you say and learn things through your blog. Offers answers to the questions your potential customers make to Google. Do not just write news about the company or focus solely on selling your products, find out what your customers want to know and give them the answer. Your reputation as an authority in your field will have much more impact when it comes to selling your product than if you dedicate yourself to “selling” your products in boring publications that no one reads. If you give your readers the answers they are looking for you will end up seeing you as the person to listen in your field and the company to go to in the market you are heading.

2. What extras or added value can you include in your publications?

Once you have written your post about any topic you are an expert on, think about what else you can offer to your potential customers. If for example you have written a list of the top ten recipes with gluten-free ingredients, you can offer that list as a PDF, so that your customers can take a look again whenever they want or can print it easily. Another idea could be to make a video in which you cook one of these recipes so that your followers can see how it is done and learn to do it themselves. The benefit of this type of content is twofold: Your readers feel valued because you offer them a lot of information at no cost, while you, as an entrepreneur, can benefit from it by making these downloadable materials or videos only Accessible if the reader gives your email address. In this way, you can get emails from potential customers (addresses given in good will) that you can use for specific campaigns, to do market research or for special offers.

3. Think about how you will format your publications

When it comes to writing a post, a long publication usually works better than a short one. Google tends to position it higher, readers often think that read something written by someone who dominates the topic, and as a business, your company accumulates a lot of content that can be read by Google and thus be discovered by more customers. You can also think of putting together several posts and creating a downloadable eBook for your followers (in exchange for their email address, of course). Always keep in mind these points every time you write a post for your blog:

  • Extension (a minimum of 2,000 words if you want to be considered a credible source)
  • Bold words or highlighted in some way (so your central opinions are quickly captured)
  • Short phrases (To make text easily digestible)
  • Sandwiched images in the text (there is more chance that your content is shared on social networks)
  • Featured quotes and suitable for sharing on Twitter (encourages interaction)

4. What is your call to action?

Finally, but just as important, it is crucial that you remember that every post in your blog should include a call to action or CTA. It is basically the action you would like your readers to perform at the end of reading your post. Your readers expect this from you, they want to know what the next step is to take, so it’s important to tell them what you want them to do. The content of your CTA depends on you and what you want. It can be a video that the reader can download or view. It can be a link to one of your products. It can be a link to another blog related to yours and that your readers may consider interesting. It can be something as simple as a question that looks for a discussion on the topic discussed in the comments. Whatever it is, you have to make sure every post contains a call to action. The readers are waiting for you and you’re interested in giving them one.

Tips to Write a Perfect Article for a Blog

Often when we consult the Internet for information, the results lead us to a blog. And today there are many people who have launched the adventure of creating their own blog in which to share information, tips or news.

However writing on the Internet requires a series of keys that make a blog differ from others and stand out. Next we will talk about five tips to write on a blog and how to write the perfect post.


  1. First of all, the writing of articles for a blog requires content of interest and usefulness for users. It is for this reason that they work so well the listings with tips or keys to carry out some action, because it is something that is useful for the readers because we will solve them some problem.
  2. A good post can also be one that generates debate, opinion and reflection. It may well be a page that deals with current issues or a blog about another topic, but whenever you make think and comment to users.
  3. On the Internet the ideal is to write in a close and personal way, as if we were talking with the reader. It’s something that will make you feel valued.
  4. If you want to capture the attention of your readers it is necessary to ‘ enter them by the eyes ‘, i.e to use a good headline that generates arousal and interest to want to know more.
  5. Generate interaction with other post of your blog can also help your articles are more read. For example, if someone finds an article on a theme, add a section of related articles below.

How to create, then, the perfect post?

Here are some tips that can help:

  • Holder. As for the title of the articles, they should not be too long, but short and direct, and also include some key word about the content. Ideally located around 70 characters.
    Including a subtitle that arouses interest can also help capture readers.
  • The content will always deal with interesting and useful topics such as the solution to a problem or a topical issue. Don’t forget to include external links of interest (add value to the content and Google will also appreciate it).
  • It organizes the content to be visually attractive, avoiding the appearance of a long block of text. To do this add titles that separate the contents, points, listings… or includes images or videos that amenicen.
  • Content should always carry content-related keywords.
  • Including images in a post is not mandatory but it is advisable, even if it is just a header image. It is something that makes the article more attractive and can also help positioning (many users find the posts through the image search). Do not forget that the images must have a name with keywords about the content of the article, preventing them from being loaded with names like ‘ image ‘ or ‘ capture ‘.

The article shall be structured as follows:

  1. Introduction to the topic.
  2. Content structured in different paragraphs or sections.
  3. Conclusion.
  4. References or external sources.
  5. Calls to action.

Then we share an infographic that shows the above information visually:

Improving a Website for SMEs

Small and medium enterprises (SMEs) embarked on the digital adventure by entering their email address to their business cards. Then came the great challenge of having the first website. Many skeptics asked if it was really necessary to make online mark. Only a few years later is the question that has ceased to be made and more and more companies prefer to be easily found in Google than in the paper guides of your city.

SMEs make up 99.88 percent of the business fabric in Spain and generate 63 percent of employment according to the Central Business directory (DIRCE). Now they want to have a Web page that allows them to sell directly their products or services, what is known as e-commerce. Therefore, having a web that meets these demands and at the same time is simple and easy to find is key to position in the sector.

Here are some tips for your company to exist in the network optimally:
1. Your website doesn’t have to have it all

Before you start, ask yourself: what do you want to sell, what do you want to show, what do you need and how far can you go? For example, do not insist on having a website in English if you do not want to sell abroad.

2. Choose the content manager that suits your needs

CMS in PHP as WordPress or Joomla have a lot of plugins that greatly facilitate the creation of a site SEO friendly. If you are looking for an e-commerce, you can use PrestaShop, which like WordPress is in PHP and free.

3. Usability and mobility

If the company has physical headquarters, you must bet a lot for the local positioning, especially for tablet and mobile. Not all your future customers will access your page from the same browser, or from the same operating system. The use of smartphones and tablets allows your customers to take a quick look at your website from any site. But if an image is too big on your electronic device or, it doesn’t look good, it will leave your page fast.

4. The brief if good, twice good

Make a clear, straightforward and straightforward website. The average visiting time a person spends viewing a Web page is less than a minute, and most have enough 10-30 seconds. If you consider this, you will know what you mean about your company.
5. A picture is worth a thousand words

Make sure you have a variety of good pictures about your company. Especially if you are going to use an e-commerce platform you will need photographs of each one of your products that you are going to sell.

6. “To be or not to be” on social networks

Create a Google + Local page and try to position yourself by keyword + City + neighborhood is a good alternative to compete against more powerful sites. But consider if your product really needs to have a presence on Facebook, Twitter, Pinterest or Instagram, and if you have the time to update online properly. Think that customers will contact you through the networks whenever they have doubts and leave public comments (sometimes negative) about their experiences.

7. Don’t make love but war Yes

We’re talking guerrilla marketing. If you have few resources to invest in online advertising, take advantage of the free internet to leave good comments and advice in forums related to your industry, add your company on pages like Trip Advisor, or answer users doubts in Yahoo Respuestas. Don’t ever be spam and have ingenuity and creativity.

8. Avoid unnecessary orders

We are in a more and more global market. But think if you can really reach this globality from your people. Customers are multichannel, but SMEs are not always. It makes clear on the web if you can distribute to another region your products and avoid complaints from customers.

With these tips you can already get an idea of what you really need and start looking for experts. Only one more data, the digitization of Spanish SMEs could generate from 2 to 4 million of jobs, according to the Institute of the Digital Economy of ESIC (ICEMD). So the sooner you start the online adaptation, the sooner you get good results.

Case of Success in Twago

We have contacted Adrian Rodriguez, VIP user at Twago, to tell us what is the secret of his success on the platform. In this interview you will discover the key to find customers quickly and safe. I hope you disfuteís with her and we will be happy to receive your comments.

1. Are you a freelancer or a company?

I am a freelancer expert in programming services development and design.

I have knowledge in most programming languages but some more thoroughly than others. I started at the age of 13 with basic HTML classes and from there I discovered that it was really what I liked.

Until recently I did not decide to take the big leap to become self-employed, I was always afraid of not finding enough projects and that people do not appreciate my work but thanks to Twago I’m getting to make my way in the world of Internet at very good speed.

2. How did you know Twago and why did you decide to use it?

I really do not remember how I met Twago, would be in one of those times when you are looking at the search engines projects for freelancers and I appeared. My first impression was the one we have all, a company that offers free work but that in return will take a part, so I do not have a good impression.

Then I decided to investigate in forums and the web itself and little by little I saw that it was a new company that provided many tools to find programming projects among others.

3. Why do you think your offers convince customers?

There really is no common factor to like all customers. There are many types of customers and not everyone likes the same but, in what I usually focus, is in sincerity in reference to deadlines and budgets.
Lately they have contacted me many customers, thought that all freelancers are going to find the money fast and scam them. I show them that this is not the case delivering quality results.

4. Before being a VIP user, what type of subscription did you use?

I started like the vast majority of users, registering with the free subscription and waiting for me to be chosen in a project to be able to invest in a paid subscription. Finally the day came when I was chosen for a GREAT project and I took the opportunity to invest in a freelance subscription. At that time I noticed a big change in terms of commissions and visibility, so I got more projects. With so many projects in sight I decided to try the VIP subscription to avoid the twago service rate. Now with the VIP account I do not pay any commission per project and clients can contact me without going through twago.

5. Why did you decide to become a VIP user? Do you think it’s profitable?

I decided to buy a VIP subscription because I started to have a lot of projects and the commissions I had to pay, as it was large projects, they were high. It really is very profitable and it recovers fast.

6. What is for you the main benefit of carrying out the projects within the platform?

Customers when they hang a project on the platform and know what they are going, what they will have to do and what they want therefore saves you some problems that may arise with customers you know outside the platform as for example to tell you : I didn’t know, I was thinking that… That is something that I have noticed a lot and is appreciated.

7. Have you done projects for international clients?

Yes, I’ve done some projects for Argentina, India and USA. It is a shame that they have not been reflected as references in Twago because having a VIP subscription have been contacted directly with me without having to go through the platform.

8. What do you think of the SafePay service offered by Twago? Have you used it?

I have not used much safePay that usually are close clients and are made bank transfers, but I have had some project in which I have used. It gives Me confidence to know that you have the money of the project safe and that you will receive it. The little inconvenience I have found is that like many others, some work with 30-50% advancement and SafePay you can not offer, but hey you know that once given the final OK of the client, you will receive everything.

9. What advice would you give to other collaborators to get projects through Twago?

I would tell them not to go for the fast money, to be aware of what the customer really needs and to make an assessment based on that. Not to have a budget of €3000 you have to get €2999, your job may only be worth €1000 and then constantly asking for more projects.

A Year of Google Searches

Also this year as a custom Google has made known the ranking of the most sought-after topics throughout 2017 in the world and in all individual countries. If you want to take a look at this ranking you can do it by clicking here.

Google searches around the world

In the world we observe that the most wanted word in 2017 was Hurricane Irma, followed by the iPhone 8 and iPhone X. Interesting to note as even in 2016 iPhone 7 was present in this special ranking.

Interested in seeing the results of last year?

The most googolate people of 2017 in the world have been Matt Lauer, Megan Marke and, unexpectedly, in third place we find our Nadia Talkhabi. In 2016 dominated this ranking Donald Trump, which this year disappears in favor of his wife Melly who appears in 7th place.

The world’s most sought-after news has been related to Hurricane Irma, Bitcoin, Las Vegas massacre followed by North Korea and the solar eclipse. Interesting to note how the recent quotation on the stock exchange of Bitcoin has brought to the general attention a subject that in 2017 already had an excellent feedback in terms of attention.

Want to learn more about Bitcoin? Read our article!

The most followed sporting events on Google were Wimbledon, the Superbowl and the boxing match Mayweather vs. Mcgregor on August 26. Note The ascent of Wimbledon that in 2016, the year of the Olympic Games in Rio, was only in 4th place.

2017 was also a year marked by important bereavements in the music world. In the first 3 places we have Tom Petty, Chester Bennington and Chris Cornell who unfortunately have left us during these last 12 months.

For movies, the remake of it is square in the first place, the most wanted song is Despacito and the chicken breast is the most sought after recipe in the world!

Google Searches in Italy

The most searched words on Google in Italy were in 2017:

  • Nadia Talkhabi
  • Hotel Rigopiano
  • Italy-Sweden

The most wanted characters on Google this year always see the first place Nadia Talkhabi, in second position the goalkeeper of Milan Gianluigi Davids and third place the unfortunate Nicky Hayden.

The events most clicked by Italians were the world-wide playoff Italy-Sweden, the Sanremo Festival, and the earthquake.

The Italians are confirmed lovers of good food and curious about the hi-tech, in fact they try how to make the olives in brine, the backup and the Apricot jam, the Carbonara and the screenshot!

The most sought after were those relating to the independence of Catalonia, the reasons for whistling ears and why the cicadas sing.

Finally, the most sought after holiday destinations by Italians on Google are Sicily, Greece and Sardinia.

Google Premium The Most Current Content with its New Algorithm

For some months Google has launched the new algorithm called Fred. The latest in a series of updates (Panda, Penguin, Hummingbird, Mobilegeddon just to name a few) that have always had an important impact on the SEO strategies to be taken not to run into penalties.

New modifications to Google’s algorithm have arrived. The Internet giant has definitely put the spotlight on the most current results. If before looking for ‘ Olympics ‘ the first links that appeared could be on the history of the Olympic Games or on the last celebrated, Beijing 2008, now appears all the information about the next event: London 2012.

Google has changed its algorithm again. This time it is about giving priority to the most current content. The search engine will now offer its results taking into account the user’s preference for fresh information.

According to Google’s blog, this change of algorithm will affect 35% of searches, which gives an idea of the importance of these novelties. The concept that the company wants to convey with these modifications is the relevance of the current results.

The new Google algorithm will track the Web checking which topics are the most moving at any time, offering the most appropriate results in each case. This is possible thanks to the technology called Caffeine, which the search engine implanted more than a year ago.

If we take as an example the search ‘Olympics’ (in English, because for terms in other languages, as in Spanish, the search engine does not have optimized the change), we see that first appear the results for London 2012, being above the entire pages official.


Because Google has not yet optimized this option in all languages we can try to search in with the term ‘ Olympics ‘ (this time yes, in Castilian). Change is radical. In the first places appear two entries of Wikipedia, a result on the history of the Olympic Games and information on Beijing 2008. None of the links on the first page of the search engine is about London 2012.

What has changed

A few months later we can draw a balance of the main characteristics of this new algorithm and give some guidelines to promote behaviors, in terms of content, appreciated by Google. Let’s see some.

Check your site data

First thing to do: Use your Google Analytic account and check if in the last period your site has had a decline in sudden and rationally inexplicable visits. If you noticed after the month of March a sudden drop in visits is likely that the structure of your site and the content did not like Fred. Therefore you must intervene to remedy it.

Content in the center!

Fred’s goal is to make sure that the content offered is more and more useful to the user and that they give quality information. One of the cases of sites most affected by Fred were mainly blogs that focus little on their content and have within them an excessive part of advertising.

What does this mean? Remove all that is too invasive in the User experience. For example: Useless download buttons that block the reading, video adv that start when the user happens on the page, banners of subscription to the newsletter too persistent. In short, everything that disturbs a normal and pleasant navigation.

Conclusions about Google Fred

So with these little tricks it will be easier to survive Fred. Google makes updates to its algorithm almost every day, some changes, as in our case, have major impacts. Not afraid because Google does not want to penalize our sites but offers directives to make increasingly user-friendly navigation on our sites. If your site has a few visits or themes has been penalized, you can certainly remedy focusing:

  • on quality content;
  • eliminating technical problems that impact on SEO;
  • decreasing the advertising-junk;
  • improving the UX;

Don’t know how to do it? Do you want to start again and need an analysis of your site? Contact us we will be happy to analyze your site for free and offer a quotation on how to make it more upkeep!

Definition of Prima Facie

Prima facie is a Latin locution that is usually used in the field of law and can be translated as “at first sight”. It is used to name what is observed or recognized when passing and in a light way, without a thorough analysis.

This means that the criterion formed prima facie is not definitive or conclusive, since a reflection or a deeper look can modify it. What the expression implies, therefore, is a kind of warning or clarification about a concept.

Suppose a researcher should determine what happened to a woman who has been missing for several days. Following some clues, he arrives at a house and, when he enters, he doesn’t find the woman, but he does notice that there are some objects that belong to him. Therefore, in a first contact with the journalists waiting at the door, it says: “We have not found the woman but, prima facie, I can say that she was in this House.”

Similarly, the Doctor of a football team can point out, after reviewing a player who was replaced by an ailment, that the athlete, prima facie, has a strong contracture, although it will be relevant studies that confirm or refute that first Diagnosis.

In the context of a judicial action, the locution prima facie refers to the initial appearance of a certain situation or a right, without that first conception implies prejudging the matter in question.

As with many Latin-origin phrases, in everyday speech several errors are committed when using prima facie. Firstly, with regard to its pronunciation in Spanish, it is common to hear “prima-fache” or “Prima Fasie”, although both are incorrect, because taking into account the rules we know of Classical Latin, the “C” should be pronounced as a “k”; In other words, the right way to pronounce this expression is “prima fakie”.

The second, even more common, error is the prepending of the preposition “a”, something that also with “Grosso modo”, for example. The use of this preposition is unnecessary, since Latin includes in the desinesis of its adjectives and nouns a value of circumstance in a way that contributes the corresponding meaning; Let’s not forget that it is a language of cases or inflected, so that its words can be modified to acquire various nuances, and do not always require the combination with other terms.

That said, it is important to emphasize that we should never say “a prima facie, the problem seems easy to resolve”, but “prima facie, the problem…”. Unfortunately, the misuse of foreign terms and expressions is more common than the opposite case, and this occurs not only in our language, but in all parts of the world. Similarly, just as Spanish speakers can confuse the pronunciation of a Latin word with the poor notions we usually have of Italian, English and Japanese produce much worse sounds.

Why support us in other languages to express concepts and ideas that exist in ours? Some people believe that in that way they will be able to hold a certain intellectual level; Others have more noble motives, such as the idea that only with such resources is it possible to communicate in a rich and complex way.

Spanish is a very rich language and incalculable complexity; If we all striving to study it thoroughly, we would be able to avoid the use of any foreign locution, something that would avoid the humiliation of incurring errors as mentioned above and would give us the satisfaction of communicating in a correct way And of course.